You wrote the book. Nobody is doing your publicity.
Folly Launch is the method Folly Press uses to launch its own books, built into tools you can use yourself. They work on the marketing. They never touch the writing.
Start here
Launch Readiness Scorecard
Twelve questions, three minutes. A score, a reading across six parts of a launch, and the three gaps to fix first.
Before the launch
Pre-Launch Checklist
Everything to have in place before launch day, in order: message, story, readers, endorsements, advance copies and press kit.
For your launch
Sold-Out Launch Playbook
Emily Broadmore's strategy for a launch people turn up to, enjoy and buy at. The written guide, with a checklist.
For your media pitch
Pitch Sharpener
Give it your blurb, your synopsis and your answers to our newsworthiness questions. Get an honest read, ranked angles, and a pitch email ready to edit and send.
Opening next
Message House BuilderIn build
Press Kit BuilderPlanned
Media Target FinderPlanned